80% of people
do not use their natural strengths in their working life


Our Objective

Thinking Styles Assessment Benziger

75% of people have an incorrect perception of their natural strengths. Everyone has certain natural talents that if utilized, can increase the ease of mental performance.

Using and focusing on the wrong energies requires much greater effort and complicates the path that leads to satisfaction and fulfillment.

Neuroscience has shown how individuals tend to be most effective and successful when they are valued for the use of their natural abilities.

The Benziger Thinking Styles Assessment report shows the natural preferences of the individual, and the way in which these have been adapted or diverted in response to the demands of the environment.

The model is based on the theories of Dr. Carl Gustav Jung, and is designed to help people feel more complete, to improve their effectiveness, collaborative skills, and general well-being- through a better understanding of their own strengths.

Who benefits from utilizing the evaluation?

Team Leaders

The Model offers supervisors a format to better understand workers' concerns such as perception, motivation, and job satisfaction, as well as a way of effectively addressing team issues, such as achieving goals, cohesion and leadership.


Benziger Thinking Styles Assessment can also help people who find themselves feeling "disoriented" and feel a need to "reinvent" themselves- relying on those strengths that make them unique.

From 21 to Retirement

People who have resigned themselves to do what the environment imposes on them, instead of feeling mobilized or attracted to their true purpose, and who need to discover their true strengths.

Thinking Styles Assessment for Individual

Advantages of BTSA

How does the Benziger Thinking Styles Assessment (BTSA) differ from other thinking styles tests?

  • You will achieve greater knowledge on how to evaluate different situations and how to act accordingly, which makes it possible to improve communication and relationships in general. You will also understand how to experience the state of ‘flow’; based on the efficient domain of natural strength in the brain, to achieve optimal performance.
  • BTSA does not label people. It does not have good or bad answers. The individual manages to apply the results obtained in his own life in a useful and unique way. It has great impact on the level of awareness, and in the generation of life plans.
  • The BTSA is the only evaluation that allows you to identify the diversion or adaptation of your unique type of natural thinking, allowing you to achieve greater physical and emotional health!
  • It allows you to reflect on your own talents and the best way to quickly and effectively improve performance
  • It improves creativity and analytical decision making.
  • The Benziger assessment is a valid and reliable test since it has the support of more than 15 years of research, with more than 400 licensees distributed in 20 countries in the world.
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Natural Thinking Styles Assessment Test Online

The 4 types of thinking

The cortex of the human brain has 4 quadrants, and the dominance of a quadrant determines a type of specialized thinking, with its unique and exclusive way of perceiving the world and processing information. Every person has one of these quadrants as dominant, a type of dominant thinking, which is naturally more efficient.

Detecting which is the individual’s dominant type of thinking serves to increase their productivity in the fields where it is naturally more efficient to utilize it.

Frontal Left


Analyst Decisions

Goals and Direction

Frontal Right


Creativity and innovation

Visionary Innovation

Posterior Left


Organizer Productivity

Monitoring and control

Posterior Right


Good Will

Harmonizer leader Empathy

What is the falsification
of type?

A person's natural thinking style can be eclipsed or invalidated by the pressures of the circumstances they live in. 'Falsification of type', is the term coined by Dr. Carl Jung to describe any situation in which an individual has ignored or denied their type or natural preference with persistence- in favor of a modeled way of being that is more acceptable and rewarded within the person's environment. For Jung, this type was defined by the way an individual naturally sees the world and processes information

Going a step further, the work of Dr. Katherine Benziger on the psychological and physiological bases of the Deviation of Types provides scientific support to the observations and positions of Dr. Jung.

By developing under a style of thinking that is not your natural way, you are forcing your brain to overload, to burn much more energy for hours and hours, day after day. Leading to burnout, strain, stress, and a lack of well-being.



Cost of type Deviation
  • Increased irritability
  • Migraines
  • Difficulty in mastering new tasks
  • Exhaustion
  • Homeostatic imbalance
  • Premature aging of the brain
  • Vulnerability to diseases
  • Self Rejection
  • Anxiety
  • Neurosis
  • Depression